Search Engine Optimization (SEO)

[rchiang]

Optimizing your online retail website for search engines is perhaps one of the most important aspect that any e-retailer should consider from the start.  After all, a large majority of online customers would probably come across your store through the referral of a search engine.  And if you are not in the top 2 to 3 pages of a search result listing, chances are, you will never be found.

Here are some tips from SEO experts on how to increase your chances of being listed at the top:

• http://www.top10seotips.com/
• http://www.seo-writer.com/reprint/five-seo-tips.html
• http://www.textlinkbrokers.com/blog/more/232_0_1_0_M/
• http://www.seomix.com/

Of course, you should also work with traditional media and public relation companies to get your company mentioned as often as possible

[rchiang]

Maintaining weblogs (or more commonly referred to as "blogs") is also a very effective way to market your site in a more personal and interactive way.  Here are some tips on optimizing blogs specifically:

• http://www.mattcutts.com/blog/whitehat-seo-tips-for-bloggers/
• http://www.problogger.net/archives/2005/08/15/search-engine-optimization-for-blogs/

You can either install your own Blog software or use one of the many free blog services out there.  A very popular FREE blog software is Wordpress http://www.wordpress.org.  It works very well with SEO techniques.  If you don't want the hassle of operating your own blog software, you can just go to Google's Blogger http://www.blogger.com.  I've recently started a blog of my own http://dickchiang.blogspot.com.  Its still pretty bare though. 

[rchiang]

Syndicating articles or news items from your site to third party feed providers can generate high-quality inbound links to your site, which in turn, will help increase your Google PageRank index.  I created an RSS feed converter for Picatoo which gets its data from the Picatoo news page.  Read about my experiment on feed syndication.

[lakay]

You can either install your own Blog software or use one of the many free blog services out there.  A very popular FREE blog software is Wordpress. It works very well with SEO techniques.  If you don't want the hassle of operating your own blog software, you can just go to Google's Blogger.

http://lifelinerj.ka-blogs.com